Your 2027 Sales Planner Guide

Every January, sales teams make big promises to themselves. This is the year we book more birthday parties. This is the year we finally go after corporate events. This is the year we call those field trip groups back before they book somewhere else.

Then February hits. The phone rings, the party room needs resetting, someone calls out, and the plan lives in a notebook nobody can find.

We’ve watched that happen in family entertainment centers (FECs) for 20 years. Good salespeople, great intentions, no system to hold it all together.

That’s exactly why we built the Ultimate Sales Planner. The 2027 edition is here, and the theme says it all: Make it happen.

What Is the Ultimate Sales Planner?

It’s a printed, spiral-bound planner made for people who sell in FECs: group sales managers, party coordinators, event sales teams and owners who wear the sales hat themselves.

It has more than 200 pages that walk you through the whole year, from setting your goals in January to looking back at your wins in December.

It isn’t a generic day planner with a sales sticker on it. Every page was built from what we teach FEC sales teams in our coaching and training every single week.

Why Paper, in 2027?

Fair question. You have a CRM, a phone and a calendar app. Keep them. The Planner isn’t a replacement for those tools. It’s the place where you decide what to do with them.

Writing your goals down by hand helps keep them top of mind. Opening a planner on your desk every morning keeps your plan in front of you instead of buried in a tab.

And when your manager asks, “How’s group sales going?” you have the answer on one page.

What’s Inside the 2027 Ultimate Sales Planner?

The Planner follows five simple steps. Here’s how they show up on the page.

1. Set the Goal

Start the year with your sales goals, then break them down by quarter, month and week. Big numbers feel a lot more doable when you know what this week needs to look like.

2. Make the Plan

• Reach Strategy: The heartbeat of the whole Planner. Reach out to at least 20 new contacts every workday, connect with at least half of them, and turn 10 to 50 percent of those conversations into confirmed events.
• Monthly Calendars: Every month comes with outreach ideas already filled in, so you always know who to call and why.
• Your Top 10: Each month starts with the 10 groups you want to connect with most, including contact information and notes. Ten names on one page means fewer groups slipping through the cracks.
• Weekly Planning Pages: Track your goals, referrals, priorities and prospecting calls week by week.

3. Make the Connection

• Outreach Targets: Youth groups, companies and adults, community and faith groups, and fundraisers. If you’re not sure who to call next, start here.
• Monthly Marketing Tips: Ready-made ideas for the holidays and awareness days that matter to FECs, like National Pizza Week or National Trivia Day, with simple promotions you can run.
• The 90/60/30 Rule: Decide the promotion 90 days out, create the collateral at 60, and run the campaign at 30. Holiday parties don’t book themselves in December. They book because someone started in September.

4. Make the Ask

• Group Sales Qualification: The five things to learn on every group call: logistics, hot buttons, competition, decision maker and tolerance for spend. Ask all five and your proposal practically writes itself.
• 5 Steps to Increase Sales (PCQPC): Prospect, Connect, Qualify, Propose, Close. Our proven sales process on one page, so every call moves toward a booking.
• Party Scripts: Know exactly what to say before you pick up the phone, including what to do when a parent says, “Let me think about it.”

5. Make It Better

Reflections and Planning: At the end of the year, look at your growth over last year, your top revenue streams, your biggest wins and your top referral sources. Then set your goals for the next year while it’s all fresh.

Why Everyone Who Sells Should Have One

It turns a busy day into a productive one. In an FEC, the day will always find a way to fill itself. The Planner protects the time you need to sell.

It makes outreach a habit. Twenty contacts a day doesn’t happen by accident. It happens because it’s written on your page and you check it off.

It gives new salespeople a head start. Hand a new hire the Planner and they have our scripts, our process and a year of ideas on day one.

It shows what’s working. When your wins, referrals and revenue streams are written down, it’s easier to see where to put your energy next year.

It’s an easy yes for owners and managers. For less than the cost of one birthday party add-on, every salesperson on your team gets a full year of structure.

Get Your 2027 Ultimate Sales Planner at the Presale Price

The 2027 Ultimate Sales Planner is $39.99 through November 20, 2026 (regularly $49.99). Planners begin shipping November 30.

Heading to IAAPA Expo in Orlando? Select the Pick Up tab during checkout, choose IAAPA Expo 2026 – Booth S3375, and click Continue.

Your Planner will be waiting for you at The GrowthPro Group’s booth, S3375, November 17–20. Pickup is FREE!

Buying for your whole team? Let’s talk. We’d love to help you set everyone up for a strong 2027.

Don’t just plan for 2027. Make it happen.